The Choose Love pop-up store in London set up to help refugees. helprefugees.org/facebook
Materialism gets a bad press. There is an assumption that people who prioritise “things” are inherently selfish. The stereotype is that of highly materialistic people, living in a different world, where their priority is cash, possessions and status. But is the stereotype true? Our research reveals there are two sides to this story.
Highly materialistic people believe that owning and buying things are necessary means to achieve important life goals, such as happiness, success and desirability. However, in their quest to own more, they often sideline other important goals. Research shows that highly materialistic people tend to care less about the environment and other people than “non-materialists” do. These findings lead to the assumption that highly materialistic people are largely selfish and prefer to build meaningful relationships with “stuff”, as opposed to people.