Listen up! How To Get Your Message Across In Just 60 Seconds
Merryn McKinnon, Will J Grant , 5 Jan 18
       

Your minute is nearly up. Shutterstock/Mike Flippo

Do you have something important to say, but find it hard to get people’s attention?

Or have you tried to listen to someone who claims to have something interesting to impart, but they can’t explain it and the idea gets lost? (Or worse, you get bored and lose interest, even if they’re trying to describe their revolutionary new laser shark).

Some people are natural communicators; others … aren’t.

It’s a problem many academics face, particularly with the push we’re all getting to explain our work to the public.

But there are a few tricks you can use that can help you to better communicate your ideas.

So what do you do?

The old academic axiom of “publish or perish” – to get as many articles as possible published in peer-reviewed academic journals – has changed.

Academics are still expected to publish and share their work with the world, but now the emphasis is not just on publications in academic journals squirrelled behind paywalls. And rightly so – knowledge should be shared with all.

But the range of information available means that people have access to so many more ideas and opinions than before. This is both a blessing and a curse, as the amount of information can sometimes cause unnecessary confusion or contention.

With so much information out there, how can researchers effectively reach their intended audience? How can they engage them in meaningful dialogue?

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